WE BEGAN WITH AN AUDACIOUS REALISATION

NATURAL DOESN’T EQUAL WEAK

AWILD is a Bali-born lifestyle brand creating high-energy skincare, apparel, and
wellness experiences rooted in the power of raw island intelligence.

In the Balinese market saturated with soft “clean beauty” and trend-led wellness, AWILD takes a more high-impact approach.

AWILD differentiates by transforming “natural” from something soft and aesthetic into something potent, adaptive, and performance-driven. Formulating with deep industry knowledge to expertly harness powerful botanical actives, designing with intent, and operating with radical transparency at every level.

Born in Bali, AWILD brings together skincare, apparel, beauty, and experiences designed to make you feel good in your own skin.

We create from powerful island ingredients, instinct-driven design, and a deep belief that self-expression should feel natural, not forced. Whether it's what you wear, what you put on your skin, or the moments that make up your day, everything we make is designed to leave you feeling more confident, full of energy, and more like yourself.

Because when you feel good, expressing who you are comes naturally.

A scenic view of a volcanic landscape at sunset with a prominent volcano emitting a small puff of smoke, colorful sky with orange and pink hues, and clouds partially covering the base of the volcano.

POWERFUL, LIKE NATURE

Founded by Chloé and Ali, AWILD is led by deep formulation expertise and a shared obsession with building things that perform. Every product is developed with radical attention to efficacy, tested for safety, and registered with BPOM.

This is not clean beauty.

This is high-performance nature — refined, activated, and made to move with you.

Rows of beige fabric patterns hanging on a rod in a garment sewing workshop with two sewing machines and spools of thread on tables.
A blurry photo of a happy man and woman holding hands and smiling at each other against a plain white background.

A WALK ON THE AWILD SIDE

Skincare that energises every skin type. Beauty for the bold. Apparel designed for movement.

Essentials built for life in heat, salt, and sweat.

Everything we create is unified by one intention:

To unlock a more energized, unfiltered version of you.

Tropical rainforest with palm trees and sunlight streaming through misty air.
Blurry image of a bright yellow-orange light reflected on a dark surface.

OUR PILLARS

THE VALUES WE’D DIE ON
A HILL FOR

  • Harnessing raw island intelligence, shaped by generations of biological adaptation. We work with nature under pressure - potent, resilient, and refined through knowledge, not trends. 

  • Nothing hidden. Not in our ingredients, our process, or our voice.  We create with complete clarity, and invite you to show up the same way: unfiltered, honest, and fully yourself. 

  • Expert-led and boundary-pushing. We formulate and design with a fearless precision, unlocking the power of overlooked ingredients and materials, balancing innovation with a deep understanding of skin and biology. 

  • We create for radical self-expression, energising your presence through what you wear on your skin and body, unlocking a confidence that surges outwards and makes your self expression feel instinctive and unfiltered, fully your own.

  • Sustainable, responsible, ethical in product and process. We craft responsibly at every level, from sourcing, formulation, and production, creating high-impact products with minimal footprint.

  • We build alongside a collective that lives and grows with us and everything we create. Not just an audience, but a community connected by a shared drive to live boldly, express authentically, and embrace the full spectrum of real life.